This might be a distinction without a difference, but it boils down to what you call how one influences the […]
Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can […]
FLORIDA KEYS — The Monroe County Tourist Development Council, the Florida Keys’ official tourism promotion agency, is to launch a […]
The annual “Book of Lists” edition of the South Florida Business Journal was published this week. In the list of […]
The San Franciso 49ers quarterback Colin Kaepernick started it during the preseason by kneeling during the national anthem. He has […]
This post examines the use of storytelling to inspire a great idea for a public relations campaign.
Today’s edition considers the element of emotion, and how you can harness this valuable tool to inspire a winning PR campaign.
A credible voice makes a powerful statement: the message is real.
An idea is concrete when everyone easily understands it. Concreteness facilitates the spread of a message by word-of-mouth.
How the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.