When We Do It, It’s PR; When Russians Do It, It’s Disinformation
This might be a distinction without a difference, but it boils down to what you call how one influences the […]
The Public Relations Role Will Expand in the Age of Hybrid Events
Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can […]
Keys Tourism Council to Launch $1 Million Post-Irma Advertising Campaign
FLORIDA KEYS — The Monroe County Tourist Development Council, the Florida Keys’ official tourism promotion agency, is to launch a […]
NewmanPR Advances in South Florida Business Journal Annual Book of Lists
The annual “Book of Lists” edition of the South Florida Business Journal was published this week. In the list of […]
National Anthem Protests Present a Communications Challenge
The San Franciso 49ers quarterback Colin Kaepernick started it during the preseason by kneeling during the national anthem. He has […]
Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling
This post examines the use of storytelling to inspire a great idea for a public relations campaign.
Grab Attention Like ‘Orange Is The New Black’ Part 5: Emotion
Today’s edition considers the element of emotion, and how you can harness this valuable tool to inspire a winning PR campaign.
Grab Attention Like ‘Orange Is The New Black’ Part 4: Credibility
A credible voice makes a powerful statement: the message is real.
Grab Attention Like ‘Orange Is The New Black’ Part 3: Concreteness
An idea is concrete when everyone easily understands it. Concreteness facilitates the spread of a message by word-of-mouth.
Grab Attention Like ‘Orange Is The New Black’ Part 2: The Unexpected
How the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.
