The Public Relations Role Will Expand in the Age of Hybrid Events

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Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can generate earned media coverage, which in turn can drive attendance by both exhibitors and delegates and, importantly, journalists.

In the age of the COVID-19 pandemic, large-scale business gatherings are evolving into “hybrid events” — a tradeshow, conference, seminar, workshop or other meeting that combines a “live” in-person experience with a “virtual” online component.

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Keys Tourism Council to Launch $1 Million Post-Irma Advertising Campaign

FLORIDA KEYS — The Monroe County Tourist Development Council, the Florida Keys’ official tourism promotion agency, is to launch a $1 million advertising campaign Sunday to promote the return of visitors to the Florida Keys & Key West, which were impacted by Hurricane Irma Sept. 10.

The 125-mile-long island chain is to reopen to visitors Sunday, Oct. 1, and the first post-storm cruise ship called at Key West Sept. 24.

The advertising campaign — promoting the theme “We Are 1,” … Read the rest

NewmanPR Advances in South Florida Business Journal Annual Book of Lists

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The annual “Book of Lists” edition of the South Florida Business Journal was published this week. In the list of 23 South Florida public relations agencies, NewmanPR came in at number 14, up two places from the 2016 edition, when we ranked 16th.

Since the introduction of the annual “Book of Lists” in 2006, when we ranked 19th out of 26, our agency has fluctuated around the middle of the list, as billings fluctuate year to year as business comes … Read the rest

National Anthem Protests Present a Communications Challenge

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The San Franciso 49ers quarterback Colin Kaepernick started it during the preseason by kneeling during the national anthem. He has since been joined by players on other teams.

As the national Football League regular season enters its third week, the number of players choosing to make a protest statement during the national anthem by either kneeling or raising a fist in the air has increased, though it seems to have leveled off. Some players were protesting specific incidents, such … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling

This is the last article in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

This post examines the use of storytelling to inspire a great idea for a communications campaign.

“Orange is the New Black” is centered on the idea of storytelling (as mentioned in the article about simplicity). This is apparent from the show’s tagline: “Every sentence is a story.”

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Storytelling is a tool used mainly to trigger emotion in the audience. … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 5: Emotion

This is the fifth of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s edition considers the element of emotion, and how to harness this valuable tool to inspire a winning communications campaign.

Poet Maya Angelou said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.”

Think back to a childhood experience. Whether it’s playing Little League baseball, … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 4: Credibility

This is the fourth of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Credibility:

Cred-i-bil-i-ty, noun – The quality of being convincing or believable.

Credibility answers the question, “Why should I listen to you?”

“Orange is the New Black” is based on a memoir by Piper Kerman titled, “Orange Is the New Black: My Year in a Women’s Prison.”

The book is a compilation of real-life events that make it all … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 3: Concreteness

This is the third of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s edition evaluates the element of concreteness.

Concrete ideas can be observed with the senses. Nonconcrete ideas are abstract. Abstract ideas can only be understood by someone who has prior education on the subject matter.

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An idea is concrete when everyone easily understands it. This is similar to the element of simplicity, insofar as a concrete message … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 2: The Unexpected

This is the second of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s post discusses how the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.

Time and time again we see the same things on television. How many times have you met the hyper-sexualized woman followed by conventional, heterosexual romance? … Read the rest

Six PR Tactics that Grab Attention Like ‘Orange is the New Black’

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“Orange is the New Black” is back.

The third season of the hit Netflix original series was released surprisingly early, and fans across the world are currently rearranging their schedules to squeeze in as much binge watching time as possible.

For a show exclusively available to Netflix subscribers, it’s remarkable how much recognition and widespread popularity OITNB has received after just two seasons. While there is no way to know actual viewership (as Netflix doesn’t release those numbers), we … Read the rest