Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling

This is the last article in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

This post examines the use of storytelling to inspire a great idea for a communications campaign.

“Orange is the New Black” is centered on the idea of storytelling (as mentioned in the article about simplicity). This is apparent from the show’s tagline: “Every sentence is a story.”

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Storytelling is a tool used mainly to trigger emotion in the audience. … Read the rest