Keys Tourism Council to Launch $1 Million Post-Irma Advertising Campaign

FLORIDA KEYS — The Monroe County Tourist Development Council, the Florida Keys’ official tourism promotion agency, is to launch a $1 million advertising campaign Sunday to promote the return of visitors to the Florida Keys & Key West, which were impacted by Hurricane Irma Sept. 10.

The 125-mile-long island chain is to reopen to visitors Sunday, Oct. 1, and the first post-storm cruise ship called at Key West Sept. 24.

The advertising campaign — promoting the theme “We Are 1,” … Read the rest

Not a Press Conference — An Extravaganza!

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During the recent Cruise Shipping Miami convention and exhibition, Holland America Line staged the biggest and most expensive media event ever held in the history of the 31-year-old annual event.

To announce several new entertainment initiatives, Holland America created three custom stage sets to accommodate a six-piece blues band, a three-piece ensemble and a video presentation. Between performances, spokesmen for the cruise line and Lincoln Center gave brief presentations with a question-and-answer period at the end.

Our agency was fully … Read the rest

Why I Unsubscribed from HARO

I’ve been a reader of HARO for a number of years now. I wasn’t an early adopter, but as soon as I knew about it, I subscribed. It seemed like a pretty egalitarian thing: journalists posted a query and a bunch of PR people evaluated whether it fit a client and if so, submitted a pitch.

I have monitored HARO on behalf of my clients four times a day and have passed along scores of leads over the years.

HARO … Read the rest