Carnival Cruise Line Celebrates Opening Of Splash Island At Atlanta’s Adams Park With Fun-Filled Event For Local Community

Ceremonial Ribbon Cutting and Plaque Unveiling Highlight Day’s Activities as Residents Enjoy Park’s Newest Attraction Funded in Part by Carnival, Featuring Appearances by Former Hawks Player and Nine-Time NBA All-Star, Dominique Wilkins and Atlanta Mayor Kasim Reed

MIAMI (June 21, 2016) — Today, Carnival Cruise Line, along with community dignitaries and local families, celebrated the opening of Splash Island at Atlanta’s historic Adams Park. The interactive red, white and blue-colored splash pad, funded in part by Carnival and inspired by … Read the rest

Carnival Vista’s Two-Deck Cloud 9 Spa: A Seagoing Oasis Of Tranquility And Relaxation

Infrared Sauna and Hammam Chamber Among Array of Options for Personal Pampering and Rejuvenation

MIAMI (May 26, 2016) – For those looking to unwind and relax, the new Carnival Vista has a lot to ahhh about. The luxurious two-level Cloud 9 Spa features an array of chill-worthy amenities, including Carnival’s first infrared sauna and Hammam Chamber, as well as special “experience showers” that provide a soothing fragrance element, a large heated whirlpool, four steam chambers and a high-tech indoor cycling … Read the rest

Her Majesty Queen Máxima of the Netherlands Named Holland America Line’s New ms Koningsdam at a Ceremony in Rotterdam

Elegant event celebrated Holland America Line’s rich Dutch history steps from where the company was founded more than 143 years ago

Seattle, Wash., May 23, 2016 — In a ceremony rich with history and meaning, Holland America Line held a Dedication Ceremony for ms Koningsdam May 20 in Rotterdam, the Netherlands. Her Majesty Queen Máxima of the Netherlands officially blessed the bell and named Koningsdam on board the ship in front of invited dignitaries, cruise guests, travel partners and media.… Read the rest

Carnival Vista Offers Nearly 30 Dining And Bar Venues Showcasing Diverse Flavors From Around The World

Most Innovative Carnival Ship Features Everything from Ji Ji Asian Kitchen and Cucina del Capitano Italian Restaurant to Seafood Shack and Havana Bar … and an Onboard Brewery!

MIAMI (May 12, 2016) – From authentic Asian delicacies and a New England–inspired seafood eatery to light bites with a Cuban flair, the new Carnival Vista offers an exciting and flavorful array of international dining choices.

Complementing the delicious fare is a wide variety of bars, lounges and watering holes including the … Read the rest

Carnival Valor Undergoes Extensive Makeover That Adds A Variety Of Popular Dining And Bar Concepts

New Spaces Include Guy’s Burger Joint, RedFrog Pub, Cocktail Pharmacy-Themed Alchemy Bar, BlueIguana Cantina Mexican Eatery and More

MIAMI (May 9, 2016) – In preparation for its new year-round program of three- and four-day voyages from Port Canaveral kicking off later this year, Carnival Valor has undergone an extensive renovation that added a variety of popular dining and bar concepts, including Guy’s Burger Joint, RedFrog Pub, SkyBox Sports Bar, RedFrog Rum Bar, BlueIguana Tequila Bar and Alchemy Bar.

The new … Read the rest

Carnival Cruise Line Offers Special Savings For Active And Retired Service Members In Honor Of National Military Appreciation Month

Onboard Credits and Cabin Upgrades Available on Cruises Booked During May

MIAMI (May 4, 2016) — In honor of the men and women who serve in the U.S. and Canadian military, Carnival Cruise Line is offering active and retired service members special savings and bonuses during May to mark National Military Appreciation Month.

The promotion, which provides a $50 onboard credit per cabin and a two-category upgrade, can be combined with Carnival’s highly attractive military rates. In addition, guests who … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling

This is the last article in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

This post examines the use of storytelling to inspire a great idea for a communications campaign.

“Orange is the New Black” is centered on the idea of storytelling (as mentioned in the article about simplicity). This is apparent from the show’s tagline: “Every sentence is a story.”

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Storytelling is a tool used mainly to trigger emotion in the audience. … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 5: Emotion

This is the fifth of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s edition considers the element of emotion, and how to harness this valuable tool to inspire a winning communications campaign.

Poet Maya Angelou said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.”

Think back to a childhood experience. Whether it’s playing Little League baseball, … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 4: Credibility

This is the fourth of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Credibility:

Cred-i-bil-i-ty, noun – The quality of being convincing or believable.

Credibility answers the question, “Why should I listen to you?”

“Orange is the New Black” is based on a memoir by Piper Kerman titled, “Orange Is the New Black: My Year in a Women’s Prison.”

The book is a compilation of real-life events that make it all … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 3: Concreteness

This is the third of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s edition evaluates the element of concreteness.

Concrete ideas can be observed with the senses. Nonconcrete ideas are abstract. Abstract ideas can only be understood by someone who has prior education on the subject matter.

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An idea is concrete when everyone easily understands it. This is similar to the element of simplicity, insofar as a concrete message … Read the rest