Grab Attention Like ‘Orange Is The New Black’ Part 5: Emotion

This is the fifth of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s edition considers the element of emotion, and how to harness this valuable tool to inspire a winning communications campaign.

Poet Maya Angelou said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.”

Think back to a childhood experience. Whether it’s playing Little League baseball, … Read the rest