Grab Attention Like ‘Orange Is The New Black’ Part 4: Credibility

This is the fourth of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.


Cred-i-bil-i-ty, noun – The quality of being convincing or believable.

Credibility answers the question, “Why should I listen to you?”

“Orange is the New Black” is based on a memoir by Piper Kerman titled, “Orange Is the New Black: My Year in a Women’s Prison.”

The book is a compilation of real-life events that make it all … Read the rest