Six PR Tactics that Grab Attention Like ‘Orange is the New Black’

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“Orange is the New Black” is back.

The third season of the hit Netflix original series was released surprisingly early, and fans across the world are currently rearranging their schedules to squeeze in as much binge watching time as possible.

For a show exclusively available to Netflix subscribers, it’s remarkable how much recognition and widespread popularity OITNB has received after just two seasons. While there is no way to know actual viewership (as Netflix doesn’t release those numbers), we … Read the rest

Why Twitter Is Important to P.R. Pros — It’s Where Journalists Are!

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Washington Post columnist Ezra Klein observes that, despite Facebook’s unassailable dominance in social media, Twitter remains the social media platform of choice for journalists. To get an idea of how journalists use Twitter, check out MuckRack, where not only will you find some interesting stuff, you’ll also be reminded that journalists are the smartest and funniest people around.

But back to Klein, who makes some solid points about why journalists are drawn to Twitter on his Wonkblog site:… Read the rest