For Immediate Release Newsletter 10-29-20

We published the latest edition of our weekly For Immediate Release newsletter today. In it two experts consider which presidential campaign has done a better job of establishing and defending its candidate’s brand. We also look at why venerable household brand Tupperware is thriving in the pandemic. There’s a primer on social media best practices for businesses as well as an example of disinformation related to the Black Lives Matter movement. Finally, this week’s PR Fail looks at Spotify’s public … Read the rest

Costa Cruises Announces 2021-2022 Season in South America, Featuring Debut of New Flagship Costa Toscana

 Costa Cruises, the leading cruise line in Europe and a part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), today presented its programs for the 2021-2022 season in South America during an online conference led by Dario Rustico, the brand’s general manager for Central and South America.

For its restart in South America, the Italian cruise line will introduce two exciting developments: its new flagship Costa Toscana will make her debut in Brazil, and Costa Favolosa will

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When is the best time to pitch a journalist?

Apparently, there’s no simple answer to that question.

According to media monitoring company Meltwater:

“The best time to send pitches is when the receiver is reviewing their inbox. This tends to be in the morning – many people check email just before or right at the time they arrive at work – or in the early afternoon when some people take downtime around lunch.

As most of us know all too well, Mondays are typically a scramble to clear

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The Public Relations Role Will Expand in the Age of Hybrid Events

Women shaking elbows

Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can generate earned media coverage, which in turn can drive attendance by both exhibitors and delegates and, importantly, journalists.

In the age of the COVID-19 pandemic, large-scale business gatherings are evolving into “hybrid events” — a tradeshow, conference, seminar, workshop or other meeting that combines a “live” in-person experience with a “virtual” online component.

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‘Let’s Talk Tissue’— A Panel Discussion About the Tissue Industry’s Challenges and Opportunities in the Age of COVID-19

From altered consumer behavior to changes in market forces, the COVID-19 pandemic crisis has had wide-ranging and lasting effects on the tissue business.

Just a few short months ago at the start of the COVID-19 pandemic in the United States, news reports were filled with scenes of pandemonium at supermarkets and shelves emptied of cleaning supplies and — most critically — bathroom tissue. Tales of selfish tissue hoarders and desperate tissue searchers for that formerly bountiful commodity were daily media … Read the rest

NewmanPR Named Global Travel Communicator Finalist

Miami-based NewmanPR, which has represented Florida Keys & Key West destination marketing offices for nearly 40 years, is one of four Global Travel Communicator finalists in the inaugural Global Travel Media Alliance competition.

The agency was chosen for its “Connect and Protect” initiative that was produced for the Monroe County Tourist Development Council, focusing on sustainability throughout the Florida Keys while motivating visitors to include experiential, transformational, environmental and voluntourism activities during a Keys vacation.

GTMA is an alliance formed … Read the rest

A Texas couple set off on a Caribbean cruise for their wedding. Coronavirus fears almost stopped them

When Theodore and Liza Herrera were planning their wedding, they were looking for azure waters and a sunny, tropical backdrop. They didn’t plan for the panic of a global pandemic to set their nuptials off course.

The San Antonio couple loved Corpus Christi and Galveston, but they were looking for prettier shores for their wedding. So they booked a Carnival cruise with a planned stop in Jamaica on Tuesday, where a local baker and photographer would meet them and their … Read the rest

As If Public Relations Wasn’t Already Shady Enough, Now There’s ‘Black PR’

Buzzfeed News offers up an exposé of something called “Black PR” in its investigative piece, “Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online.”

The subhead is actually chilling: “One firm promised to ‘use every tool and take every advantage available in order to change reality according to our client’s wishes.'”

Look, public relations is a cynical business, but the people quoted in this article are like supervillains of cynicism — unembarrassed and even proud … Read the rest

Carnival Panorama: California Dreaming


Cruise Week’s San Diego-based Correspondent Mary Rosenbluth provides a decidedly Californian perspective on CCL’s newest ship Carnival Panorama.

It’s about time. It’s been twenty years since Carnival Cruise Line, or any other major line, for that matter, debuted a new cruise ship in California, and last week Carnival celebrated the inaugural cruise of Carnival Panorama from her homeport of Long Beach, Cal., in style. And as befits a ship in Southern California, celebrities were there for the festivities.… Read the rest

Carnival Panorama Officially Named by Wheel of Fortune’s Vanna White

The arrival of Carnival Panorama – the line’s first new ship on the West Coast in 20 years – was celebrated in true Carnival Cruise Line fashion with Wheel of Fortune’s Vanna White serving as godmother and officially naming the ship during a memorable ceremony on board.

White delivered poignant comments during which she spoke about her love of cruising and the commitment she shares with Carnival to St. Jude Children’s Research Hospital, as well as the cruise line’s relationship … Read the rest