Though the Coronavirus Pandemic Disrupted the Global Economy, There Are Opportunities for Communications Agencies

marketing communications opportunities in 2021
Image from pixabay

The coronavirus pandemic disrupted virtually every industry and business sector during 2020, upending the way many companies do business. From remote-working employees to downsized workforces and physical spaces the pandemic year presented unprecedented challenges to businesses across the globe.

Communications agencies were far from immune to these seizmic forces, and indeed, those serving the hospitality and travel sectors were especially hard-hit. Travel and hospitality are beginning to recover as vaccinations against coronavirus become more widespread throughout the … Read the rest

Americans Are Showing More Confidence in Travel

According to a recent survey by Morning Consult, Americans are showing increasing confidence in recreational travel. Whereas attitudes toward travel in 2020 were cautious and wary, attitudes as we enter the first quarter of 2021 are showing signs of renewed confidence in travel across generations.

Perhaps this is attributable to the fact that there are three approved vaccines currently being administered in record numbers across the nation, but it could be just as much a function of pent-up frustration … Read the rest

The Mysterious Alpha Tech Website and Its Robot Writer

Banksy “Robot Writer” (“Better Out Than In” series – Day 28)

While searching for content for the agency’s weekly PR marketing newsletter, I came across … something, but I’m not sure what. It’s called Alpha Tech NG and seems to be a website that is operated solely by a robot for a purpose that is shrouded in mystery.


This block of code constitutes the home page:

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When We Do It, It’s PR; When Russians Do It, It’s Disinformation

MOSCOW, RUSSIA – Nov. 28, 2020: The Russian COVID vaccine Sputnik V. (TASS)

This might be a distinction without a difference, but it boils down to what you call how one influences the media and public opinion.

Pfizer’s coronavirus vaccine, having rolled out in the United Kingdom last week and rolling out in the U.S. today, is dominating Western news cycles. Who’s getting it and how it’s getting there, as well as who’ll take it when offered are leading topics … Read the rest

Holland America Line Kicks Off Cruise Wave Season with ‘BIG’ Stateroom Upgrades, Free Gratuities and One-Night Specialty Dining, Beverages and Free/Reduced Kids Fares

This Wave Season Holland America Line is inviting travelers to return to their happy place with the ultimate “View & Verandah” upgrade event that includes six bonus perks. Guests who book a 2021 or 2022 Holland America Line cruise from Dec. 10, 2020, through Feb. 28, 2021, will receive a “BIG” stateroom upgrade, Signature Beverage Package, free one-night specialty dining, 10% off all shore excursions, 50% reduced deposits and free or reduced fares for kids. Savings with the “View and … Read the rest

NewmanPR Garners Top State Tourism Award for Keys Sustainability Communications Program

Monroe County Tourist Development Council representativs pose with Flagler Awards received Nov. 19, 2020, in Tampa, Florida. From left: Clinton Barras of Two Oceans Digital, the TDC’s website provider; Stacey Mitchell, TDC director; Andy Newman, president, NewmanPR. TDC provided image.

NewmanPR — the public relations agency of record for the Florida Keys Tourist Development Council for 40 years — garnered a gold “Henry” Award at the Visit Florida 2020 Flagler Awards ceremony in Tampa in November. The awards are bestowed … Read the rest

For Immediate Release Newsletter 10-29-20

We published the latest edition of our weekly For Immediate Release newsletter today. In it two experts consider which presidential campaign has done a better job of establishing and defending its candidate’s brand. We also look at why venerable household brand Tupperware is thriving in the pandemic. There’s a primer on social media best practices for businesses as well as an example of disinformation related to the Black Lives Matter movement. Finally, this week’s PR Fail looks at Spotify’s public … Read the rest

Costa Cruises Announces 2021-2022 Season in South America, Featuring Debut of New Flagship Costa Toscana

 Costa Cruises, the leading cruise line in Europe and a part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), today presented its programs for the 2021-2022 season in South America during an online conference led by Dario Rustico, the brand’s general manager for Central and South America.

For its restart in South America, the Italian cruise line will introduce two exciting developments: its new flagship Costa Toscana will make her debut in Brazil, and Costa Favolosa will

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When is the best time to pitch a journalist?

Apparently, there’s no simple answer to that question.

According to media monitoring company Meltwater:

“The best time to send pitches is when the receiver is reviewing their inbox. This tends to be in the morning – many people check email just before or right at the time they arrive at work – or in the early afternoon when some people take downtime around lunch.

As most of us know all too well, Mondays are typically a scramble to clear

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The Public Relations Role Will Expand in the Age of Hybrid Events

Women shaking elbows

Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can generate earned media coverage, which in turn can drive attendance by both exhibitors and delegates and, importantly, journalists.

In the age of the COVID-19 pandemic, large-scale business gatherings are evolving into “hybrid events” — a tradeshow, conference, seminar, workshop or other meeting that combines a “live” in-person experience with a “virtual” online component.

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