Grab Attention Like ‘Orange Is The New Black’ Part 3: Concreteness

This is the third of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s edition evaluates the element of concreteness.

Concrete ideas can be observed with the senses. Nonconcrete ideas are abstract. Abstract ideas can only be understood by someone who has prior education on the subject matter.

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An idea is concrete when everyone easily understands it. This is similar to the element of simplicity, insofar as a concrete message … Read the rest