NewmanPR Garners Top State Tourism Award for Keys Sustainability Communications Program

Monroe County Tourist Development Council representativs pose with Flagler Awards received Nov. 19, 2020, in Tampa, Florida. From left: Clinton Barras of Two Oceans Digital, the TDC’s website provider; Stacey Mitchell, TDC director; Andy Newman, president, NewmanPR. TDC provided image.

NewmanPR — the public relations agency of record for the Florida Keys Tourist Development Council for 40 years — garnered a gold “Henry” Award at the Visit Florida 2020 Flagler Awards ceremony in Tampa in November. The awards are bestowed … Read the rest

NewmanPR Named to Expertise’s List of Best PR Firms in Miami

NewmanPR was selected to be listed as one of the top public relations agencies in Miami by Los Angeles–based Expertise. The top 23 firms were chosen from a total field of 41 PR companies in Miami.

Expertise features objectively quantified and qualified professionals handpicked in a rigorous selection process. The company uses a proprietary research and selection process that identifies the top service professionals in over 200 different industries across the top cities in the United States. Every month … Read the rest

For Immediate Release Newsletter 10-29-20


We published the latest edition of our weekly For Immediate Release newsletter today. In it two experts consider which presidential campaign has done a better job of establishing and defending its candidate’s brand. We also look at why venerable household brand Tupperware is thriving in the pandemic. There’s a primer on social media best practices for businesses as well as an example of disinformation related to the Black Lives Matter movement. Finally, this week’s PR Fail looks at Spotify’s public … Read the rest

The Public Relations Role Will Expand in the Age of Hybrid Events

Women shaking elbows

Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can generate earned media coverage, which in turn can drive attendance by both exhibitors and delegates and, importantly, journalists.

In the age of the COVID-19 pandemic, large-scale business gatherings are evolving into “hybrid events” — a tradeshow, conference, seminar, workshop or other meeting that combines a “live” in-person experience with a “virtual” online component.

Read the rest

NewmanPR Named Global Travel Communicator Finalist

Miami-based NewmanPR, which has represented Florida Keys & Key West destination marketing offices for nearly 40 years, is one of four Global Travel Communicator finalists in the inaugural Global Travel Media Alliance competition.

The agency was chosen for its “Connect and Protect” initiative that was produced for the Monroe County Tourist Development Council, focusing on sustainability throughout the Florida Keys while motivating visitors to include experiential, transformational, environmental and voluntourism activities during a Keys vacation.

GTMA is an alliance formed … Read the rest

As If Public Relations Wasn’t Already Shady Enough, Now There’s ‘Black PR’

Buzzfeed News offers up an exposé of something called “Black PR” in its investigative piece, “Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online.”

The subhead is actually chilling: “One firm promised to ‘use every tool and take every advantage available in order to change reality according to our client’s wishes.'”

Look, public relations is a cynical business, but the people quoted in this article are like supervillains of cynicism — unembarrassed and even proud … Read the rest

The Trouble with Travel Industry Awards

Image by Peggy und Marco Lachmann-Anke from Pixabay

The public relations business thrives on awards, or, more accurately, the awards business thrives on public relations. Clients love receiving awards and so public relations practitioners are willing to spend time and sometimes money to “win” them.

Three recent awards presentations have gotten my hackles up about the whole shameful business.

I begin with the Travel Weekly Magellan Awards, which some consider the “Oscars of the travel industry”. Travel Weekly cultivates a reputation as the “newspaper of record “in travel, … Read the rest

ASTA and Costco Compete for PR

Photo by rawpixel.com from Pexels

Last week the “Today” show aired a segment about how to save money when booking a spring break getaway. The secret? Book through Costco Travel, a membership club that charges $55 per year to consumers for the privilege of shopping for commodities at a Costco warehouse store or buying travel products online at the Costco Travel website.

The reporter booked a Fairmont Inn stay in Sonoma Valley, California, and an all-inclusive resort in Cancun, … Read the rest

Travel Survey Results Should Concern Cruise Lines

Morning Consult recently released “The State of American Travel 2018,” a nationwide survey of 2,200 adults. The title of the survey conveys a sense of comprehensiveness and breadth that the report itself does not actually display, and some of the methodology and conclusions do not hold up to close scrutiny.

However, it’s one of the many travel industry surveys that are intended to draw broad, somewhat obvious conclusions that generate media coverage:

• Americans want relaxing, affordable vacations.
• Younger … Read the rest

NewmanPR Stops Domain Squatter from Cashing in on Hurricane Irma

On Monday morning, Sept. 11, I received the call. The day before, Category 4 Hurricane Irma had passed directly over the Lower Florida Keys, sideswiping South Florida and sweeping up the state.

I was loading our car – we had evacuated Miami to a Fort Lauderdale hotel – to head home to see what mischief Irma had wrought.

Andy Newman of our agency and Monroe County Administrator Roman Gastesi were on the line. Roman wanted NewmanPR – which has represented … Read the rest