Americans Are Showing More Confidence in Travel


According to a recent survey by Morning Consult, Americans are showing increasing confidence in recreational travel. Whereas attitudes toward travel in 2020 were cautious and wary, attitudes as we enter the first quarter of 2021 are showing signs of renewed confidence in travel across generations.

Perhaps this is attributable to the fact that there are three approved vaccines currently being administered in record numbers across the nation, but it could be just as much a function of pent-up frustration … Read the rest

The Mysterious Alpha Tech Website and Its Robot Writer

Banksy “Robot Writer” (“Better Out Than In” series – Day 28)

While searching for content for the agency’s weekly PR marketing newsletter, I came across … something, but I’m not sure what. It’s called Alpha Tech NG and seems to be a website that is operated solely by a robot for a purpose that is shrouded in mystery.

 

This block of code constitutes the home page:

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When We Do It, It’s PR; When Russians Do It, It’s Disinformation

MOSCOW, RUSSIA – Nov. 28, 2020: The Russian COVID vaccine Sputnik V. (TASS)

This might be a distinction without a difference, but it boils down to what you call how one influences the media and public opinion.

Pfizer’s coronavirus vaccine, having rolled out in the United Kingdom last week and rolling out in the U.S. today, is dominating Western news cycles. Who’s getting it and how it’s getting there, as well as who’ll take it when offered are leading topics … Read the rest

NewmanPR Garners Top State Tourism Award for Keys Sustainability Communications Program

Monroe County Tourist Development Council representativs pose with Flagler Awards received Nov. 19, 2020, in Tampa, Florida. From left: Clinton Barras of Two Oceans Digital, the TDC’s website provider; Stacey Mitchell, TDC director; Andy Newman, president, NewmanPR. TDC provided image.

NewmanPR — the public relations agency of record for the Florida Keys Tourist Development Council for 40 years — garnered a gold “Henry” Award at the Visit Florida 2020 Flagler Awards ceremony in Tampa in November. The awards are bestowed … Read the rest

NewmanPR Named to Expertise’s List of Best PR Firms in Miami

NewmanPR was selected to be listed as one of the top public relations agencies in Miami by Los Angeles–based Expertise. The top 23 firms were chosen from a total field of 41 PR companies in Miami.

Expertise features objectively quantified and qualified professionals handpicked in a rigorous selection process. The company uses a proprietary research and selection process that identifies the top service professionals in over 200 different industries across the top cities in the United States. Every month … Read the rest

For Immediate Release Newsletter 10-29-20


We published the latest edition of our weekly For Immediate Release newsletter today. In it two experts consider which presidential campaign has done a better job of establishing and defending its candidate’s brand. We also look at why venerable household brand Tupperware is thriving in the pandemic. There’s a primer on social media best practices for businesses as well as an example of disinformation related to the Black Lives Matter movement. Finally, this week’s PR Fail looks at Spotify’s public … Read the rest

The Public Relations Role Will Expand in the Age of Hybrid Events

Women shaking elbows

Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can generate earned media coverage, which in turn can drive attendance by both exhibitors and delegates and, importantly, journalists.

In the age of the COVID-19 pandemic, large-scale business gatherings are evolving into “hybrid events” — a tradeshow, conference, seminar, workshop or other meeting that combines a “live” in-person experience with a “virtual” online component.

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NewmanPR Named Global Travel Communicator Finalist

Miami-based NewmanPR, which has represented Florida Keys & Key West destination marketing offices for nearly 40 years, is one of four Global Travel Communicator finalists in the inaugural Global Travel Media Alliance competition.

The agency was chosen for its “Connect and Protect” initiative that was produced for the Monroe County Tourist Development Council, focusing on sustainability throughout the Florida Keys while motivating visitors to include experiential, transformational, environmental and voluntourism activities during a Keys vacation.

GTMA is an alliance formed … Read the rest

As If Public Relations Wasn’t Already Shady Enough, Now There’s ‘Black PR’

Buzzfeed News offers up an exposé of something called “Black PR” in its investigative piece, “Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online.”

The subhead is actually chilling: “One firm promised to ‘use every tool and take every advantage available in order to change reality according to our client’s wishes.'”

Look, public relations is a cynical business, but the people quoted in this article are like supervillains of cynicism — unembarrassed and even proud … Read the rest

The Trouble with Travel Industry Awards

Image by Peggy und Marco Lachmann-Anke from Pixabay

The public relations business thrives on awards, or, more accurately, the awards business thrives on public relations. Clients love receiving awards and so public relations practitioners are willing to spend time and sometimes money to “win” them.

Three recent awards presentations have gotten my hackles up about the whole shameful business.

I begin with the Travel Weekly Magellan Awards, which some consider the “Oscars of the travel industry”. Travel Weekly cultivates a reputation as the “newspaper of record “in travel, … Read the rest