For Immediate Release Newsletter 6-11-21


Stories from the world of marketing communications.

Spreading Vaccine Fears and Cashing In

Public Integrity

Meet the influencers making millions by dealing doubt about the coronavirus vaccines. “The anti-vax and vaccine-hesitant community has been very loud on social media,” said Jessica Malaty Rivera, a science communicator with the COVID Tracking Project who dispels vaccine myths on Instagram. “They’ve had a steady drumbeat of doubt, and we’re just playing catch-up.”


The death of the girlboss


The girlboss is

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NewmanPR Wins Gold Bulldog Award for Florida Keys ‘Connect & Protect’ Campaign

Miami-based agency NewmanPR has received the Gold Award in Bulldog Reporter’s  2021 Bulldog PR Awards competition in the Best Green/Environmental/Sustainability Campaign Category for the “Connect & Protect” communications initiative created for the Florida Keys tourism council. The only PR awards program judged exclusively by professional journalists, the Bulldog Awards recognize excellence in corporate communications and public relations.

NewmanPR launched the “Connect & Protect” initiative to position the Florida Keys island chain as a global leader in responsible, sustainable tourism. The … Read the rest

Though the Coronavirus Pandemic Disrupted the Global Economy, There Are Opportunities for Communications Agencies

marketing communications opportunities in 2021
Image from pixabay

The coronavirus pandemic disrupted virtually every industry and business sector during 2020, upending the way many companies do business. From remote-working employees to downsized workforces and physical spaces the pandemic year presented unprecedented challenges to businesses across the globe.

Communications agencies were far from immune to these seizmic forces, and indeed, those serving the hospitality and travel sectors were especially hard-hit. Travel and hospitality are beginning to recover as vaccinations against coronavirus become more widespread throughout the … Read the rest

Americans Are Showing More Confidence in Travel

According to a recent survey by Morning Consult, Americans are showing increasing confidence in recreational travel. Whereas attitudes toward travel in 2020 were cautious and wary, attitudes as we enter the first quarter of 2021 are showing signs of renewed confidence in travel across generations.

Perhaps this is attributable to the fact that there are three approved vaccines currently being administered in record numbers across the nation, but it could be just as much a function of pent-up frustration … Read the rest

The Mysterious Alpha Tech Website and Its Robot Writer

Banksy “Robot Writer” (“Better Out Than In” series – Day 28)

While searching for content for the agency’s weekly PR marketing newsletter, I came across … something, but I’m not sure what. It’s called Alpha Tech NG and seems to be a website that is operated solely by a robot for a purpose that is shrouded in mystery.


This block of code constitutes the home page:

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When We Do It, It’s PR; When Russians Do It, It’s Disinformation

MOSCOW, RUSSIA – Nov. 28, 2020: The Russian COVID vaccine Sputnik V. (TASS)

This might be a distinction without a difference, but it boils down to what you call how one influences the media and public opinion.

Pfizer’s coronavirus vaccine, having rolled out in the United Kingdom last week and rolling out in the U.S. today, is dominating Western news cycles. Who’s getting it and how it’s getting there, as well as who’ll take it when offered are leading topics … Read the rest

NewmanPR Garners Top State Tourism Award for Keys Sustainability Communications Program

Monroe County Tourist Development Council representativs pose with Flagler Awards received Nov. 19, 2020, in Tampa, Florida. From left: Clinton Barras of Two Oceans Digital, the TDC’s website provider; Stacey Mitchell, TDC director; Andy Newman, president, NewmanPR. TDC provided image.

NewmanPR — the public relations agency of record for the Florida Keys Tourist Development Council for 40 years — garnered a gold “Henry” Award at the Visit Florida 2020 Flagler Awards ceremony in Tampa in November. The awards are bestowed … Read the rest

NewmanPR Named to Expertise’s List of Best PR Firms in Miami

NewmanPR was selected to be listed as one of the top public relations agencies in Miami by Los Angeles–based Expertise. The top 23 firms were chosen from a total field of 41 PR companies in Miami.

Expertise features objectively quantified and qualified professionals handpicked in a rigorous selection process. The company uses a proprietary research and selection process that identifies the top service professionals in over 200 different industries across the top cities in the United States. Every month … Read the rest

For Immediate Release Newsletter 10-29-20

We published the latest edition of our weekly For Immediate Release newsletter today. In it two experts consider which presidential campaign has done a better job of establishing and defending its candidate’s brand. We also look at why venerable household brand Tupperware is thriving in the pandemic. There’s a primer on social media best practices for businesses as well as an example of disinformation related to the Black Lives Matter movement. Finally, this week’s PR Fail looks at Spotify’s public … Read the rest

The Public Relations Role Will Expand in the Age of Hybrid Events

Women shaking elbows

Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can generate earned media coverage, which in turn can drive attendance by both exhibitors and delegates and, importantly, journalists.

In the age of the COVID-19 pandemic, large-scale business gatherings are evolving into “hybrid events” — a tradeshow, conference, seminar, workshop or other meeting that combines a “live” in-person experience with a “virtual” online component.

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