NewmanPR Garners Top State Tourism Award for Keys Sustainability Communications Program

Monroe County Tourist Development Council representativs pose with Flagler Awards received Nov. 19, 2020, in Tampa, Florida. From left: Clinton Barras of Two Oceans Digital, the TDC’s website provider; Stacey Mitchell, TDC director; Andy Newman, president, NewmanPR. TDC provided image.

NewmanPR — the public relations agency of record for the Florida Keys Tourist Development Council for 40 years — garnered a gold “Henry” Award at the Visit Florida 2020 Flagler Awards ceremony in Tampa in November. The awards are bestowed … Read the rest

Keys TDC Earns State Tourism Marketing Awards

TAMPA — The Monroe County Tourist Development Council garnered four top Florida tourism marketing awards conferred Thursday evening during a Flagler Awards ceremony in Tampa.

The event, postponed after the annual Florida Governor’s Conference on tourism was canceled in September due to COVID-19, was a scaled-down gathering with mandated social distancing and facial coverings for about 100 participants.

The TDC was awarded “Henrys” in the print advertising, television advertising and out-of-home categories and for public relations. A silver award was … Read the rest

Florida Keys Officials Urge Visitors to Wear Masks and Follow Health Directives

FLORIDA KEYS — Florida Keys officials and businesses remind visitors that carrying and wearing facial coverings and practicing social distancing continue for the island chain to protect against the spread of coronavirus, despite the easing of some statewide restrictions.

“We ask our visitors to continue protective measures such as wearing facial coverings, social distancing when they are close to others and frequent hand-washing,” said Stacey Mitchell, director of the Florida Keys tourism council. “The beauty of the Keys is that … Read the rest

New Offerings Mean a Relaxing, Fun-Filled Autumn in the Florida Keys & Key West

FLORIDA KEYS — This fall, new offerings greet visitors traveling to the Florida Keys & Key West, with 125 miles of places with wide-open spaces stretching over scenic islands and vistas of turquoise sea and sky.

The Keys continue to evolve with new and upgraded resorts offering an increase in villas, suites and cottage accommodations providing space for social distancing among families and small groups.

Florida Keys tourism officials urge visitors to take personal health responsibility and embrace protective measures … Read the rest

Keys Tarpon Fishing: Going for the Silver … On Your Own

It’s not called the silver king for nothing. There is simply no other acrobatic fish on the inshore fishing scene more coveted by anglers than the tarpon.

Known for their high-leaping ability, tarpon are powerful and tenacious. It’s sometimes easy to get them to bite a bait, but often they have lockjaw and can frustrate anglers and captains alike.

I had caught and released a number of tarpon, but those achievements always came under the tutelage of a professional Florida … Read the rest

What’s New in the Florida Keys & Key West: Welcome Back and Bring a Mask

FLORIDA KEYS — The Florida Keys & Key West reopened to visitors June 1, with officials urging everyone to take personal health actions to protect against the spread of COVID-19. A Keyswide county ordinance requires that facial coverings must be worn by visitors and residents while in business establishments and other public settings where there is a roof overhead.

The ordinance permits restaurant and bar patrons to remove their masks while seated and eating or drinking. It is not mandated to … Read the rest

Florida Keys Officials Reopen Island Chain to Visitors

*Note to editors: A collection of nine spot images depicting reopening in the Upper Keys Monday can be downloaded at: https://spaces.hightail.com/receive/zBhgbrk0z2. Included is a drone aerial of the Florida Keys Overseas Highway and other images.


ISLAMORADA, Florida Keys — The Florida Keys reopened to visitors Monday, June 1, after being closed to nonresidents since March 22 to minimize the potential spread of COVID-19 during the global pandemic.

Reopening measures included the removal of health checkpoints on two roads into … Read the rest

Florida Keys Tourism Officials Unveil Ad Campaign as Keys Target June 1 Reopening to Visitors

FLORIDA KEYS – The Monroe County Tourist Development Council is easing into an advertising campaign to help restart the Florida Keys’ tourism-based economy when the destination reopens to visitors Monday, June 1. 

The date for the return of tourism flow to the island chain, announced by Monroe County officials Sunday night, is to coincide with the suspension of checkpoints on two roads leading to the Keys from the South Florida mainland. Arriving passenger screenings at Key West International and Florida … Read the rest

Contest Prize Is a Fishing Vacation to Northernmost and Southernmost Points in the U.S.

FLORIDA KEYS – Anglers can enter to win a two-destination vacation to fish freshwater and saltwater species in the “Northernmost to Southernmost Fishing Trip Giveaway” that spotlights recreational angling in Lake of the Woods, Minnesota, and the Florida Keys.

The giveaway launched Wednesday as part of a monthlong social media program showcasing the two destinations, which feature iconic “twin buoys” designating the northernmost and southernmost points in the continental United States.

Both locales are characterized by islands, world-class fishing and … Read the rest

Sustainable Offerings, Added Flights and Renovated Resorts Among What’s New in the Florida Keys & Key West for Winter 2019-20

FLORIDA KEYS — This winter the Florida Keys continue to spotlight sustainability and responsible tourism as new resorts open, new low-impact tours and experiences are created and a new app is unveiled to promote safe driving and highlight eco-attractions.

Here’s what’s new:

Keys Sustainability

On Big Pine Key the 2-acre fruit farm Grimal Grove, billed as the first breadfruit grove in the continental United States, is scheduled to open Jan. 11 as an agritourism venue, breadfruit research site and … Read the rest