Holland America Line — National Food Faces Day
In 2018, Holland America Line’s Master Chef Rudi Sodamin released the art-table book, “Food Faces.” To celebrate the playfulness of Food Faces, NewmanPR secured the date of April 6 (Sodamin’s birthday) as National Food Faces Day in the National Day Archives.
‘Coffee with Scott’ Zoom Event
Wanting to keep Costa front and center in journalists’ minds amid a time of no travel, we organized a "Coffee with Scott" virtual Zoom event with top cruise, trade and consumer media.
World’s Largest Key Lime Pie
NewmanPR supported the Keys’ advertising and sales focus on Atlanta, Georgia, with a public relations promotion featuring the creation of “the world’s largest Key lime pie” at high-traffic Lenox Square.
Sustaining the Florida Keys
NewmanPR launched the ambitious “Connect and Protect” initiative to position the 125-mile-long island chain as a global leader in responsible tourism.
Cracking the Mat Release Code
For clients seeking to extend brand communications into secondary and tertiary markets, the Mat Release is a tried-and-true approach.
Holland America Dive-In Burger
Holland America Line tasked NewmanPR with implementing a stunt to gain the spotlight at the Seatrade Cruise Convention in Fort Lauderdale, Florida — an annual trade convention that is attended by every major cruise line, destinations from around the world and vendors that serve the cruise industry.
Keys Recover from Hurricane Irma
Hurricane Irma, a Category 4 storm, struck Cudjoe Key 20 miles north of Key West on Sunday, Sept. 11, 2017, with wind gusts in excess of 150 mph and a 10-foot tidal surge.
Waves of Coverage for Seatrade
For 25 years NewmanPR handled all media relations activities for the Seatrade Cruise Global convention and exhibition.
Holland America Media Event
Holland America Line planned to make a bundle of major announcements regarding a new program called “Explorations Central” — including unveiling the first logo update in 30 years.
Canadians Love Key Lime Pie
Canadian affiliate agency LMA and NewmanPR planned and executed a Key Lime Food Truck promotion in Toronto.
FunShip Employee News
For five years NewmanPR produced the content for Carnival Cruise Line’s quarterly employee magazine, Seaview.
Florida Keys — 'Own a City': Philadelphia
NewmanPR supported the Florida Keys Tourism Council’s Philadelphia Station Domination/Own a City Campaign with several public relations initiatives including a food event at the prestigious Walnut Hill Cooking College for 24 Philadelphia-area food bloggers and social media influencers.