Miami-based NewmanPR, which has represented Florida Keys & Key West destination marketing offices for nearly 40 years, is one of four Global Travel Communicator finalists in the inaugural Global Travel Media Alliance competition.

The agency was chosen for its “Connect and Protect” initiative that was produced for the Monroe County Tourist Development Council, focusing on sustainability throughout the Florida Keys while motivating visitors to include experiential, transformational, environmental and voluntourism activities during a Keys vacation.

GTMA is an alliance formed in 2018 of the world’s leading English-language professional travel media associations: Society of American Travel Writers, Australian Society of Travel Writers and British Guild of Travel Writers.

“To be recognized by your peers around the world is most gratifying,” said Andy Newman, NewmanPR’s president. “The awards are very meaningful, but pioneering work that produces quantitative results is even more important.”