The Public Relations Role Will Expand in the Age of Hybrid Events
Conferences, conventions and exhibitions have always required a full-spectrum public relations program to achieve success. A robust PR plan can […]
NewmanPR Named Global Travel Communicator Finalist
Miami-based NewmanPR, which has represented Florida Keys & Key West destination marketing offices for nearly 40 years, is one of four Global Travel Communicator finalists in the inaugural Global Travel Media Alliance competition.
The agency was chosen for its “Connect and Protect” initiative that was produced for the Monroe County Tourist Development Council, focusing on sustainability throughout the Florida Keys while motivating visitors to include experiential, transformational, environmental and voluntourism activities during a Keys vacation.
GTMA is an alliance formed in 2018 of the world’s leading English-language professional travel media associations: Society of American Travel Writers, Australian Society of Travel Writers and British Guild of Travel Writers.
“To be recognized by your peers around the world is most gratifying,” said Andy Newman, NewmanPR’s president. “The awards are very meaningful, but pioneering work that produces quantitative results is even more important.”
As If Public Relations Wasn’t Already Shady Enough, Now There’s ‘Black PR’
Buzzfeed News offers up an exposé of something called “Black PR” in its investigative piece, “Disinformation For Hire: How A […]
The Trouble with Travel Industry Awards
The public relations business thrives on awards, or, more accurately, the awards business thrives on public relations. Clients love receiving […]
ASTA and Costco Compete for PR
Last week the “Today” show aired a segment about how to save money when booking a spring break getaway. The […]
Travel Survey Results Should Concern Cruise Lines
Morning Consult recently released “The State of American Travel 2018,” a nationwide survey of 2,200 adults. The title of the […]
NewmanPR Stops Domain Squatter from Cashing in on Hurricane Irma
On Monday morning, Sept. 11, I received the call. The day before, Category 4 Hurricane Irma had passed directly over […]
Karly and Loretta: The Story of a Girl, a Paddleboard and a Chicken
Sometimes it takes a creative eye, no matter how storm-weary. A stroke of luck. A sense of humor. A chicken […]
‘Fred’ Is an Inspiration for Florida Keys Residents
With apologies to Joyce Kilmer: “I think that I shall never see a thing as lovely as Fred the tree […]
How Not to Get a Job in Public Relations #3: The LinkedIn Connection
I will admit it took me a while to warm up to LinkedIn. I was an early adopter, but I […]
