We published the latest edition of our weekly For Immediate Release newsletter today. In it two experts consider which presidential campaign has done a better job of establishing and defending its candidate’s brand. We also look at why venerable household brand Tupperware is thriving in the pandemic. There’s a primer on social media best practices for businesses as well as an example of disinformation related to the Black Lives Matter movement. Finally, this week’s PR Fail looks at Spotify’s public silence and internal explanation for conspiracy celebrity Alex Jones’ apperance on the brand’s flagship podcast “The Joe Rogan Experience.”