The Trouble with Travel Industry Awards

Image by Peggy und Marco Lachmann-Anke from Pixabay

The public relations business thrives on awards, or, more accurately, the awards business thrives on public relations. Clients love receiving awards and so public relations practitioners are willing to spend time and sometimes money to “win” them.

Three recent awards presentations have gotten my hackles up about the whole shameful business.

I begin with the Travel Weekly Magellan Awards, which some consider the “Oscars of the travel industry”. Travel Weekly cultivates a reputation as the “newspaper of record “in travel, … Read the rest

Clutch Names NewmanPR a Leading U.S. Public Relations Agency

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Clutch recently released a report on leading U.S. public relations  firms for 2016, and NewmanPR was ranked among the 14 select agencies. The PR agencies were each evaluated based on their level of focus on PR and firsthand client feedback about their quality of service.

Clutch analysts spoke to the companies’ past and current clients to assess their approach to crisis management, strategy development and media exposure. The quantitative aspect of the research process is the Clutch Leaders Matrix methodology, … Read the rest