For Immediate Release Newsletter 6-11-21


Stories from the world of marketing communications.

Spreading Vaccine Fears and Cashing In

Public Integrity

Meet the influencers making millions by dealing doubt about the coronavirus vaccines. “The anti-vax and vaccine-hesitant community has been very loud on social media,” said Jessica Malaty Rivera, a science communicator with the COVID Tracking Project who dispels vaccine myths on Instagram. “They’ve had a steady drumbeat of doubt, and we’re just playing catch-up.”


The death of the girlboss


The girlboss is

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For Immediate Release Newsletter 10-29-20

We published the latest edition of our weekly For Immediate Release newsletter today. In it two experts consider which presidential campaign has done a better job of establishing and defending its candidate’s brand. We also look at why venerable household brand Tupperware is thriving in the pandemic. There’s a primer on social media best practices for businesses as well as an example of disinformation related to the Black Lives Matter movement. Finally, this week’s PR Fail looks at Spotify’s public … Read the rest