Norovirus ‘Scoop’ Draws Media to Port

Big News at Port Everglades
On a recent Friday I was dispatched by Holland America Line to Port Everglades in Fort Lauderdale to be on hand for the arrival of the 1,260-passenger Maasdam. The ship was returning from a roundtrip 10-day Panama Canal cruise and had reported an incidence of more than 6 percent of suspected norovirus cases among its passengers and crew. A total of 268 guests and crew had reported to the infirmary with symptoms (vomiting and/or diarrhea), but by the time the … Read the rest

Six PR Tactics that Grab Attention Like ‘Orange is the New Black’

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“Orange is the New Black” is back.

The third season of the hit Netflix original series was released surprisingly early, and fans across the world are currently rearranging their schedules to squeeze in as much binge watching time as possible.

For a show exclusively available to Netflix subscribers, it’s remarkable how much recognition and widespread popularity OITNB has received after just two seasons. While there is no way to know actual viewership (as Netflix doesn’t release those numbers), we … Read the rest

Glenn Beck Creator Now Running CNN

Like some TV Frankenstein, Ken Jautz gave us Nancy Grace, Glenn Beck and created the Joy Behar Show. Now he holds the reins of CNN, and it doesn’t look good for the beleaguered news network. Ken Stein was ousted after six years at CNN where he fought to maintain the network’s news integrity, according to The Wrap.

Grace, Beck and Jautz
Grace, Beck and Jautz

Jautz plucked Beck from obscurity on talk radio and plunked him down as the lead-in to Grace’s show. … Read the rest