Why Twitter Is Important to P.R. Pros — It’s Where Journalists Are!

Washington Post columnist Ezra Klein observes that, despite Facebook’s unassailable dominance in social media, Twitter remains the social media platform of choice for journalists. To get an idea of how journalists use Twitter, check out MuckRack, where not only will you find some interesting stuff, you’ll also be reminded that journalists are the smartest and funniest people around.

But back to Klein, who makes some solid points about why journalists are drawn to Twitter on his Wonkblog site:… Read the rest

A Little Crystal-Ball Gazing

We were asked by Holland America Line to prepare a short overview piece that looks ahead to 2013 and some of the challenges and opportunities the line’s PR department is likely to face. It was an interesting exercise and gave us a chance to consider the PR landscape for the coming months.

Looking ahead to 2013, we can expect to see ongoing media coverage of Costa Concordia until the wreck is completely salvaged and the legal actions resolved. We also … Read the rest