Grab Attention Like ‘Orange Is The New Black’ Part 2: The Unexpected

This is the second of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s post discusses how the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.

Time and time again we see the same things on television. How many times have you met the hyper-sexualized woman followed by conventional, heterosexual romance? … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 1: Simplicity

After patiently waiting for a year, “Orange Is The New Black” fans all over the world are gobbling up the third season in a matter of days. But what makes this show so irresistibly addicting?


As discussed in a previous blog post, there are six key elements of a winning communications campaign: Simple, Unexpected, Concrete, Credible, Emotional and Stories.

This post examines the element of simplicity, how it contributes to the hype surrounding OITNB and how you can use … Read the rest

Six PR Tactics that Grab Attention Like ‘Orange is the New Black’


“Orange is the New Black” is back.

The third season of the hit Netflix original series was released surprisingly early, and fans across the world are currently rearranging their schedules to squeeze in as much binge watching time as possible.

For a show exclusively available to Netflix subscribers, it’s remarkable how much recognition and widespread popularity OITNB has received after just two seasons. While there is no way to know actual viewership (as Netflix doesn’t release those numbers), we … Read the rest