Florida Keys Tourism Officials Unveil Ad Campaign as Keys Target June 1 Reopening to Visitors

FLORIDA KEYS – The Monroe County Tourist Development Council is easing into an advertising campaign to help restart the Florida Keys’ tourism-based economy when the destination reopens to visitors Monday, June 1. 

The date for the return of tourism flow to the island chain, announced by Monroe County officials Sunday night, is to coincide with the suspension of checkpoints on two roads leading to the Keys from the South Florida mainland. Arriving passenger screenings at Key West International and Florida … Read the rest

Six PR Tactics that Grab Attention Like ‘Orange is the New Black’

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“Orange is the New Black” is back.

The third season of the hit Netflix original series was released surprisingly early, and fans across the world are currently rearranging their schedules to squeeze in as much binge watching time as possible.

For a show exclusively available to Netflix subscribers, it’s remarkable how much recognition and widespread popularity OITNB has received after just two seasons. While there is no way to know actual viewership (as Netflix doesn’t release those numbers), we … Read the rest