Grab Attention Like ‘Orange Is The New Black’ Part 2: The Unexpected

This is the second of six articles in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

Today’s post discusses how the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.

Time and time again we see the same things on television. How many times have you met the hyper-sexualized woman followed by conventional, heterosexual romance? … Read the rest