I received the following out-of-office message from a journalist in response to a press release we sent out. It has to be the best, most entertaining OOO message ever.

Hi. I’ll be out of the office beginning Friday, July 18, returning on the 12th of Never. During that time, I will have limited access to e-mail, Twitter, Twatter and Squatter. I hope to avoid human interaction entirely, except with those closest to me, and even then on a limited basis.

American Journalism Review has an interesting article on how some content providers are looking beyond page views to measure how well their content engages online audiences.

This is the brave new world of online content marketing, where content does not have to be either substantive or relevant, it just needs to fill space and link to other contentless content.