Contest Prize Is a Fishing Vacation to Northernmost and Southernmost Points in the U.S.

FLORIDA KEYS – Anglers can enter to win a two-destination vacation to fish freshwater and saltwater species in the “Northernmost to Southernmost Fishing Trip Giveaway” that spotlights recreational angling in Lake of the Woods, Minnesota, and the Florida Keys.

The giveaway launched Wednesday as part of a monthlong social media program showcasing the two destinations, which feature iconic “twin buoys” designating the northernmost and southernmost points in the continental United States.

Both locales are characterized by islands, world-class fishing and … Read the rest

What’s the Value of a Like?

Young man with cell phone holding fake like button against pink background

From: Harvard Business Review
In 23 experiments conducted over the past four years and involving more than 18,000 people, we used an A/B testing method to explore a crucial counterfactual: what followers would have done had they not followed a brand. Given the millions of dollars in marketing budgets that flow to social media at many companies, the distinction is not trivial. It has enormous implications for marketers’ resource allocations and for how they manage their brands’ social media presence.… Read the rest

NewmanPR Executes Successful Influencer Trip for Holland America Line

Our agency recently executed a successful social media influencers trip for Holland America Line. Despite a short lead time, we identified, vetted and invited five influencers to experience a HAL Caribbean cruise on the line’s Eurodam, at the time the second-newest ship in the fleet.

We originally were given just six weeks’ lead time to execute the trip under some highly restrictive parameters. It quickly became clear that our first choices were already booked, though they expressed interest in the … Read the rest

Be Careful of the Noise You Make

With so many social media outlets constantly streaming through our consciousness it becomes increasingly important to take care in choosing your voice and volume. We can schedule tweets and blog posts and measure metrics, but as we find ways to quantify our impressions are we considering their quality?

Last week as the day came to a close I sat, relaxed and scrolled through Facebook. There was a lot of boring news and mundane updates. There were also a lot of … Read the rest