The Caution Race

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A “caution race” currently is underway in the cruise line public relations practice.

It started with the political unrest in Egypt a couple of years back when cruise lines in media statements canceled port calls at potentially unstable destinations “as a precaution.”

Over the past year, however, the caution race has escalated, with cruise lines canceling calls or taking ships out of service in “an abundance of caution.”

Most recently I read a cruise line statement regarding an itinerary-change decision … Read the rest

The Current Worst of PR Jargon (Stay Tuned, It Will Change)

Mouthpiece.
U.K.-based PR firm Twelve Thirty Eight has compiled this list of public relations jargon terms that suck the meaning out of intelligent discourse. U.K. journalists offered their least favorite PR terms, so the list has the dual limitations of being A) Anglocentric and B) just a little behind the times in terms of American popular usage. In other words, it is not ground-breaking and does not constitute a paradigm shift.

Nonetheless, at the end of the day it does contain … Read the rest