The Caution Race
A “caution race” currently is underway in the cruise line public relations practice. Can we continue to ramp up the caution quotient this way?
Newsrooms Looking Beyond Page Views to Measure Content Engagement
American Journalism Review has an interesting article on how some content providers are looking beyond page views to measure how well their content engages online audiences.
Why Twitter Is Important to P.R. Pros — It’s Where Journalists Are!
Washington Post columnist Ezra Klein observes that, despite Facebook’s unassailable dominance in social media, Twitter remains the social media platform of choice for journalists.
When ‘Content’ Isn’t Content
This is the brave new world of online content marketing, where content does not have to be either substantive or relevant, it just needs to fill space and link to other contentless content.
Carnival Triumph Returns
The sun rises over Galveston, Texas, as Carnival Triumph prepares to return to service June 13 following a four-month, $115 […]
Trying to Connect with Me on LinkedIn Won’t Get You Hired
It’s happened again — that special moment of social media awkwardness when someone who has applied for a job with NewmanPR invites me to connect on LinkedIn.
New FTC Rules Mean Travel Bloggers Must Disclose Press Trips in Tweets and Posts
As if the lot of the travel blogger weren’t already fraught with pain and suffering …
15 Words You Shouldn’t Oughta Use
People use them all the time, but that doesn’t mean they aren’t incorrect.
The Current Worst of PR Jargon (Stay Tuned, It Will Change)
This list of often-abused jargon offers a cautionary tale to public relations pros.
CEOs Still Don’t Get Social Media
Although most corporations have a social media presence, the C suite still lags behind.