The Current Worst of PR Jargon (Stay Tuned, It Will Change)

Mouthpiece.
U.K.-based PR firm Twelve Thirty Eight has compiled this list of public relations jargon terms that suck the meaning out of intelligent discourse. U.K. journalists offered their least favorite PR terms, so the list has the dual limitations of being A) Anglocentric and B) just a little behind the times in terms of American popular usage. In other words, it is not ground-breaking and does not constitute a paradigm shift.

Nonetheless, at the end of the day it does contain … Read the rest