Grab Attention Like ‘Orange Is The New Black’ Part 1: Simplicity

After patiently waiting for a year, “Orange Is The New Black” fans all over the world are gobbling up the third season in a matter of days. But what makes this show so irresistibly addicting?


As discussed in a previous blog post, there are six key elements of a winning communications campaign: Simple, Unexpected, Concrete, Credible, Emotional and Stories.

This post examines the element of simplicity, how it contributes to the hype surrounding OITNB and how you can use … Read the rest