Holland America Line Press Conference in NYC

Sunset Over the Hudson River, lower Manhattan
Sunset Over the Hudson River, lower Manhattan

NewmanPR helped plan and execute a press conference for Holland America Line at the Institute of Culinary Education in New York City. I flew in yesterday for a cocktail party and dinner at which PR people and Holland America executives outnumbered the 10 journalists the line flew in for the announcement.

The cocktail party was on a balcony overlooking the World Trade Center memorial site. Even from 20 stories up, it was a … Read the rest

Cuba Tourism Returns to the Spotlight

With the recent historic meeting of presidents Barrack Obama and Raul Castro as a catalyst, the escalation of U.S. visitors to Cuba seems like it will happen sooner rather than later. That, in turn, could preface the possible return to the island of American resort operators retracing the footsteps of those who thrived there in the pre-Castro days.

In that era, a trip to Havana could be as casual as an overnight excursion on a 50-minute flight departing Miami International … Read the rest

Not a Press Conference — An Extravaganza!

During the recent Cruise Shipping Miami convention and exhibition, Holland America Line staged the biggest and most expensive media event ever held in the history of the 31-year-old annual event.

To announce several new entertainment initiatives, Holland America created three custom stage sets to accommodate a six-piece blues band, a three-piece ensemble and a video presentation. Between performances, spokesmen for the cruise line and Lincoln Center gave brief presentations with a question-and-answer period at the end.

Our agency was fully … Read the rest