Not a Press Conference — An Extravaganza!

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During the recent Cruise Shipping Miami convention and exhibition, Holland America Line staged the biggest and most expensive media event ever held in the history of the 31-year-old annual event.

To announce several new entertainment initiatives, Holland America created three custom stage sets to accommodate a six-piece blues band, a three-piece ensemble and a video presentation. Between performances, spokesmen for the cruise line and Lincoln Center gave brief presentations with a question-and-answer period at the end.

Our agency was fully … Read the rest