Mount McKinley Renaming Creates Public Relations Opportunity
When President Obama changed McKinley to Denali, Andy Newman saw a news opportunity and capitalized on a recent trip to Alaska to the benefit of our client, Holland America Line.
Norovirus ‘Scoop’ Draws Media to Port
NBC scooped its rivals, setting off a chain reaction of me-too coverage that had four satellite trucks and five video crews covering the disembarkation of 1,100 guests at Port Everglades live for their noon news shows.
Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling
This post examines the use of storytelling to inspire a great idea for a public relations campaign.