Though the Coronavirus Pandemic Disrupted the Global Economy, There Are Opportunities for Communications Agencies

Buck Banks
marketing communications opportunities in 2021
Image from pixabay

The coronavirus pandemic disrupted virtually every industry and business sector during 2020, upending the way many companies do business. From remote-working employees to downsized workforces and physical spaces the pandemic year presented unprecedented challenges to businesses across the globe.

Communications agencies were far from immune to these seizmic forces, and indeed, those serving the hospitality and travel sectors were especially hard-hit. Travel and hospitality are beginning to recover as vaccinations against coronavirus become more widespread throughout the … Read the rest

When is the best time to pitch a journalist?

Buck Banks

Apparently, there’s no simple answer to that question.

According to media monitoring company Meltwater:

“The best time to send pitches is when the receiver is reviewing their inbox. This tends to be in the morning – many people check email just before or right at the time they arrive at work – or in the early afternoon when some people take downtime around lunch.

As most of us know all too well, Mondays are typically a scramble to clear

… Read the rest

Keys Tarpon Fishing: Going for the Silver … On Your Own

Andy

It’s not called the silver king for nothing. There is simply no other acrobatic fish on the inshore fishing scene more coveted by anglers than the tarpon.

Known for their high-leaping ability, tarpon are powerful and tenacious. It’s sometimes easy to get them to bite a bait, but often they have lockjaw and can frustrate anglers and captains alike.

I had caught and released a number of tarpon, but those achievements always came under the tutelage of a professional Florida … Read the rest

The Phenomenon of ‘Outrage Culture’

Daniel Sacerio

crowhill.com

One of our clients recently dealt with a situation aboard one of its cruise ships, in which guests inserted themselves into an alleged accident that did not involve a family member or a guest from their party. However, by inserting themselves on social media, posting videos and pictures of this alleged incident, they did not assist the guest directly, but instead attempted to create “outrage” on their personal social media accounts as well as on our client’s page.

When … Read the rest

ASTA and Costco Compete for PR

Buck Banks

Photo by rawpixel.com from Pexels

Last week the “Today” show aired a segment about how to save money when booking a spring break getaway. The secret? Book through Costco Travel, a membership club that charges $55 per year to consumers for the privilege of shopping for commodities at a Costco warehouse store or buying travel products online at the Costco Travel website.

The reporter booked a Fairmont Inn stay in Sonoma Valley, California, and an all-inclusive resort in Cancun, … Read the rest

The Late Hugh Hefner Had a Connection to Florida Keys Bunnies

Laura Myers

Playboy mogul Hugh Hefner had a soft spot for bunnies.

Hefner died at his home in Los Angeles, California, Sept. 27, at the age of 91.

Not only did Hefner adore blonde bunnies of the human kind, but also endangered bunnies found only in the lower Florida Keys.

The endangered Lower Keys marsh rabbit – the world’s smallest subspecies of marsh rabbit officially known as Sylvilagus palustris hefneri – is named after Hefner.

“The subspecies name, hefneri, is in recognition … Read the rest

Check Out Our New Website Design!

Buck Banks

NewmanPR website landing pageHopefully, you’ve noticed a new look and feel to the NewmanPR website. It’s the first redesign we’ve had in several years, and we think it looks great. There are still some things we need to work on and there is missing content in a few areas, but we were so excited about the buildout that we couldn’t wait to get it up and running.

So check it out and if you run into any bugs, let us know.

… Read the rest

Mount McKinley Renaming Creates Public Relations Opportunity

Andy

In this Monday, Aug. 3, 2015, photo provided by Holland America Line, a woman gazes at Mount McKinley in Denali National Park and Preserve. On Sunday, Aug. 30, 2015, the White House said that President Barack Obama will change the name of North America's highest peak to Denali restoring an Alaska Native name with deep cultural significance. (Andy Newman/Holland America Line)
In this Monday, Aug. 3, 2015, photo provided by Holland America Line, a woman gazes at Mount McKinley in Denali National Park and Preserve. On Sunday, Aug. 30, 2015, the White House said that President Barack Obama will change the name of North America’s highest peak to Denali restoring an Alaska Native name with deep cultural significance. (Andy Newman/Holland America Line)

Late yesterday afternoon I saw an AP story that President Obama had announced the renaming of Mount McKinley to … Read the rest

Norovirus ‘Scoop’ Draws Media to Port

Buck Banks

Big News at Port Everglades
On a recent Friday I was dispatched by Holland America Line to Port Everglades in Fort Lauderdale to be on hand for the arrival of the 1,260-passenger Maasdam. The ship was returning from a roundtrip 10-day Panama Canal cruise and had reported an incidence of more than 6 percent of suspected norovirus cases among its passengers and crew. A total of 268 guests and crew had reported to the infirmary with symptoms (vomiting and/or diarrhea), but by the time the … Read the rest

Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling

Bri Wagner

This is the last article in the “Six PR Tactics that Grab Attention Like ‘Orange is the New Black’” series.

This post examines the use of storytelling to inspire a great idea for a communications campaign.

“Orange is the New Black” is centered on the idea of storytelling (as mentioned in the article about simplicity). This is apparent from the show’s tagline: “Every sentence is a story.”

Screen Shot 2015-06-19 at 3.56.25 PM

Storytelling is a tool used mainly to trigger emotion in the audience. … Read the rest