When the Messenger Becomes the Story
Although conventional public relations wisdom dictates that publicists should neither be seen nor heard, it’s rewarding when media notes a special role played by one of us.
Practice Makes Perfect
For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural, a challenge of both timing and lighting.
Best Laid PR Plans ‘Aft Gang Awry’
When planning media events for new hotel openings, finding a news hook is the primary goal, as was the case for the introduction of the Chateau oceanfront resort at Miami Beach.
It’s a Crazy Business — And So Are Some Clients!
Another, this time a French man, but equally certifiable, desired to retain us to publicize his voyage between Miami and Bimini, Bahamas, on a raft propelled by a shark!
No Steaks or Chops!
When we learned that Gen. Douglas MacArthur was returning from the Philippines, I suggested that our client invite MacArthur and his family to enjoy some R&R at the resort.
The Dual Meaning of ‘Plastered’
One of my most memorable resort openings occurred in the pre-Castro era inaugural of Havana’s Capri Hotel & Casino from the buttoned-down mind of Horace Sutton, the most widely syndicated travel writer of the time.
Advice That’s Worth the Price
Recently, I responded to a HARO (a Help A Reporter Out query from a journalist) about advice for recent PR grads, and, not surprisingly, my advice was selected for publication. OK, so it was just on a Web site, but the advice is pertinent, nonetheless.
Just Try to Ignore the Elephant on the Beach
Before Miami and Miami Beach became year-round vacation destinations, resort operators made strong efforts to boost off-season bookings. The late […]
Beware the Lone Random Question
Hotel managers try to educate themselves as much as they can about their property’s products and services. They seem to […]
Journalism’s Attitude Toward PR Has Matured with the Discipline
Keeping pace with the increasing professionalism of the public relations discipline, almost all college level courses today recognize the craft […]