PR Can Become a Zoo
Creative public relations can draw upon many resources and I can recall at least two instances when a bear and an elephant generated headlines in publicizing an event.
At a Miami Beach sports and travel show in the late 1960s, in addition to golf and fly-casting demonstrations, and personal appearances by former Cleveland Indians star pitcher Bob Feller, a dancing bear named Rosie attracted considerable attention with her terpsichorean talents.
A Miami Herald city editor accepted my suggestion for an … Read the rest