The Alchemy of Converting Bad News to Good

Although more than a quarter-century has passed, the mock “secession” — and resulting founding of Key West’s “Conch Republic” — remains a classic example of turning potential disaster into opportunity.

When PR Becomes a Zoo

Creative public relations can, and often does, draw upon many resources and I can recall at least two instances when […]

Don’t Call the Cavalry, Call the Indians

Pioneer William Brickell’s late 19th-century trading post also served as an overnight accommodation for the Seminole Indians who would paddle their canoes loaded with furs and plumes to the site to trade for goods.

A Time-Tested PR Approach

While we’re now in our seventh decade as South Florida’s longest operating firm under the same management, NewmanPR still retains […]

Defining Public Relations

While some of the nation’s most gifted communicators are numbered among North America’s public relations ranks, there’s a common lack […]