Creative public relations can draw upon many resources and I can recall at least two instances when a bear and […]
Our press releases have a notable lack of adjectives, superlatives and exaggerations. We believe the journalists who receive our written product appreciate that and trust us because of it.
Media exposure generated through the effective practice of the public relations discipline can fuel economic growth through tourism.
When Marco Polo and Society of American Travel Writers chapter member Florence Lemkowitz — who died in her 90s in mid-October — made her usual dramatic entrance into an SATW gathering there was no need for a flare of trumpets or a butler’s announcement.
Stuart Newman’s big catch in the Florida Keys…
When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.
The passing this week of renowned evangelist Oral Rogers brought to mind the extreme variety of clients represented by the agency in its earlier years.
Aggressively pursuing digital media and online social networking outlets makes sense as we move into a direct-to-consumer era, where the intermediary layer of the journalist/editor disappears.
Public relations has its lighter moments. Here’s a collection of PR-related jokes that we thought it might be fun to share. Enjoy!
By turning to freelancers, wire services and syndicates, newspapers avoid the ethical quandary of accepting complimentary travel, which, heaven forbid, could pollute stories with smarmy public relations influence.