Practice Makes Perfect
For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural.
The primary challenge was to time the arrival so that photos and videos would depict the entire ship as well as the elaborate lighting and fireworks. To insure that the starlight arrival would work seamlessly, the client agreed with the agency to do a “dress rehearsal” at considerable expense using a sister ship with the same Port of Miami routing and approximate … Read the rest