For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural.

The primary challenge was to time the arrival so that photos and videos would depict the entire ship as well as the elaborate lighting and fireworks. To insure that the starlight arrival would work seamlessly, the client agreed with the agency to do a “dress rehearsal” at considerable expense using a sister ship with the same Port of Miami routing and approximate … Read the rest

When planning media events for new hotel openings or ship inaugurals, finding a news hook is always the primary goal, and such was the case for the introduction of the Chateau oceanfront resort at Miami Beach.

We suggested — and the owner complied — with a 24-hour hiring of a noted chef whose newsworthiness (and price) was recently enhanced when he won a major TV game show. The Miami Herald readily agreed to send a photographer to photograph the introduction, … Read the rest