NewmanPR Executes Successful Influencer Trip for Holland America Line

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Our agency recently executed a successful social media influencers trip for Holland America Line. Despite a short lead time, we identified, vetted and invited five influencers to experience a HAL Caribbean cruise on the line’s Eurodam, at the time the second-newest ship in the fleet.

We originally were given just six weeks’ lead time to execute the trip under some highly restrictive parameters. It quickly became clear that our first choices were already booked, though they expressed interest in the … Read the rest