A Little Crystal-Ball Gazing

We were asked by Holland America Line to prepare a short overview piece that looks ahead to 2013 and some of the challenges and opportunities the line’s PR department is likely to face. It was an interesting exercise and gave us a chance to consider the PR landscape for the coming months.

Looking ahead to 2013, we can expect to see ongoing media coverage of Costa Concordia until the wreck is completely salvaged and the legal actions resolved. We also … Read the rest