Measuring Brand Perception and the Effect of PR

NewmanPR’s Buck Banks was interviewed for this article written by Jenna Seter for Clutch, which provides third-party evaluations for agencies that provide professional services. It’s an interesting study of the intersection of brand perception and public relations. Also, it explores how brands sometimes are their own worst enemies. 

From the article:

In an age where anyone can voice an opinion about a company with a quick message, post, or tweet, the perception of a brand can change at a very … Read the rest