Practice Makes Perfect
For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural, a challenge of both timing and lighting.
Best Laid PR Plans ‘Aft Gang Awry’
When planning media events for new hotel openings, finding a news hook is the primary goal, as was the case for the introduction of the Chateau oceanfront resort at Miami Beach.
It’s a Crazy Business — And So Are Some Clients!
Another, this time a French man, but equally certifiable, desired to retain us to publicize his voyage between Miami and Bimini, Bahamas, on a raft propelled by a shark!
No Steaks or Chops!
When we learned that Gen. Douglas MacArthur was returning from the Philippines, I suggested that our client invite MacArthur and his family to enjoy some R&R at the resort.
The Dual Meaning of ‘Plastered’
One of my most memorable resort openings occurred in the pre-Castro era inaugural of Havana’s Capri Hotel & Casino from the buttoned-down mind of Horace Sutton, the most widely syndicated travel writer of the time.
Figuring Out Twitter
Twitter seemed inscrutable — like calculus — until I had a “twepiphany” the other day (Twitter users like to create neologisms that all start with TW).
Advice That’s Worth the Price
Recently, I responded to a HARO (a Help A Reporter Out query from a journalist) about advice for recent PR grads, and, not surprisingly, my advice was selected for publication. OK, so it was just on a Web site, but the advice is pertinent, nonetheless.
Juvenile Jossip Perpetuates PR Clichés
The weblog Jossip, a gossipy, crass site that strives to be the vaunted Gawker, ran a post that perpetuates some of the worst clichés about the public relation profession.
If Publishers Lock Down Content, Wherefore the PR Guy?
A report in Business Week says that the Associated Press and some unnamed publishers — we assume of newspapers — have been having informal talks about how to make their online content less available so people will pay for it.
Is the Associated Press Becoming Irrelevant?
A number of Northeast newspapers met in Manhattan recently to discuss bypassing AP by creating a content-sharing consortium where they would freely share photography and stories.