PR Can Become a Zoo
Creative public relations can draw upon many resources and I can recall at least two instances when a bear and […]
Could Your Press Release Pass a Fact-Check Test?
Our press releases have a notable lack of adjectives, superlatives and exaggerations. We believe the journalists who receive our written product appreciate that and trust us because of it.
From Rags to Riches — Florida Keys Style
Media exposure generated through the effective practice of the public relations discipline can fuel economic growth through tourism.
Remembering Flo
When Marco Polo and Society of American Travel Writers chapter member Florence Lemkowitz — who died in her 90s in mid-October — made her usual dramatic entrance into an SATW gathering there was no need for a flare of trumpets or a butler’s announcement.
Stuart Newman’s Big Catch
Stuart Newman’s big catch in the Florida Keys…
Dismal Tale of the Tiger Nothing New in PR
When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.
From Red Hot Momma to Evangelical Preacher
The passing this week of renowned evangelist Oral Rogers brought to mind the extreme variety of clients represented by the agency in its earlier years.
The Sad State of U.S. Publishing
Aggressively pursuing digital media and online social networking outlets makes sense as we move into a direct-to-consumer era, where the intermediary layer of the journalist/editor disappears.
Public Relations Can Be a Joke
Public relations has its lighter moments. Here’s a collection of PR-related jokes that we thought it might be fun to share. Enjoy!
Where Have All the Travel Editors Gone?
By turning to freelancers, wire services and syndicates, newspapers avoid the ethical quandary of accepting complimentary travel, which, heaven forbid, could pollute stories with smarmy public relations influence.