The Credibility Crisis
Credibility is an either-or thing. You either have it or you don’t. In that respect, it’s like pregnancy — a woman can’t be “a little pregnant.”
‘DJ Govvy Gov’ Rocks It on Carnival Imagination
We recently assisted with an event for Carnival Cruise Lines, which hosted Florida Gov. Rick Scott on one of his “workdays” where he performs a job a Floridian does. On Nov. 4, Scott served as a greeter in the cruise terminal and a DJ on board Carnival Imagination.
A Day at the Port of Miami With ‘DJ Govvy Gov’ Rick Scott
Working in public relations is fun and usually exciting, especially with clients like Carnival Cruise Lines, who practically owns the word “fun.” You just never know who you’re going to meet and what you’ll be doing.
AP Stylebook a Window on the News
The Associated Press Stylebook sends out periodic updates with new items, clarifications and pronunciation guides that constitute a kind of meta look back at recent headlines, politics and trends.
On the Outs With Klout
Klout was in a situation — too many people’s scores were getting too high too fast as they figured ways to game the system, as humans are wont to do. So Klout recalibrated everybody and those of us who came on later and rose rapidly were treated to a fall.
Getting Social with MarketMeSuite
If you are looking for a full-featured, robust Twitter and Facebook dashboard, MarketMeSuit is certainly worth a look.
Getting Into the ‘Guts’ of Social Media
A group of scientists has started up a new social network called MyMicrobes, aimed at bringing together people who have similar intestinal flora makeups.
Should We Get Rid of the PR ‘Pitch?’
A PR guy suggests that we eliminate the term “pitch” and the act of “pitching” from public relations, but I disagree — there is a place for both.
The Perils of the Press Kit
Does it make sense to continue updating a 100-plus-page press kit for the Florida Keys? Sure it does, for good reasons.
In Travel Couture, It’s All About Pockets, Not Fashion
I’m going on the road at the end of the month and have been looking for ways to consolidate and lighten my load to avoid the inconvenience and expense of checked baggage and, worse yet, lost baggage.