Carnival Launches ‘Moments that Matter’ Trade Advertising Campaign

Carnival Cruise Lines is launching a new trade advertising campaign beginning Monday, Oct. 7, that integrates the line’s new “Moments That Matter” consumer marketing campaign and features real vacation photos from past Carnival cruisers, collected through social media. The trade campaign, which appears in print and online outlets, includes a tagline thanking travel agents for creating the moments that matter for the guests in the ads.

“We are excited to continue our trade advertising through Wave season with a trade-specific … Read the rest

Carnival Cruise Lines Launches Groundbreaking New ‘Great Vacation Guarantee’

Carnival Cruise Lines today unveiled an unprecedented new program that offers consumers a one-of-a-kind, hassle-free money-back guarantee when booking a Carnival cruise vacation.  Designed to provide consumers with complete peace of mind, the “Great Vacation Guarantee”  allows guests to end their voyage early and receive a 110 percent refund plus complimentary transportation home, along with a $100 shipboard credit for a future cruise, should they be dissatisfied with their cruise for any reason.

“We are proud to carry nearly 4.5 … Read the rest

Carnival Cruise Lines Commits to Simplified Pricing Starting Fall 2013

MIAMI (July 8, 2013) — Less than two weeks after the launch of its Carnival Conversations travel agent outreach program, Carnival Cruise Lines has agreed to implement improvements to its pricing fare structure as a result of travel agent feedback. The line is currently working on creating a simplified fare structure that will make booking with Carnival easier for travel agents. Carnival expects this new structure to be completed in fall 2013.

“We have received a tremendous amount of travel … Read the rest

Sunshine at Dubrovnik

Carnival Sunshine arrived at Dubrovnik June 18. The former Carnival Destiny underwent a $155 million transformation last spring in one of the most elaborate and expensive cruise ship refits ever. Following a series of 12-day Mediterranean cruises, Carnival Sunshine will sail a trans-Atlantic crossing to the United States at the end of October.

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Virtual Tour of Carnival Sunshine Unveiled and Free European Cruise Contest

MIAMI (January 29, 2013) – Carnival Cruise Lines today unveiled a new virtual tour of Carnival Sunshine, the line’s most comprehensive ship transformation project ever encompassing an unprecedented $155 million renovation that will add a host of dining, bar and entertainment innovations and spectacular outdoor spaces.

Currently sailing as Carnival Destiny, the ship will emerge as Carnival Sunshine following a 49-day dry dock this spring then launch a schedule of European voyages April 12, 2013, before repositioning to New Orleans … Read the rest

Sometimes the Clowns Indeed Are Already Here

In Sondheim’s signature song from “A Little Night Music,” the singer reflectively adds to the lyrics “Send in the clowns … don’t bother they’re here.” I can identify with that each time I glance at the vintage Russell Brothers Circus poster on my wall.

It’s a reminder of one of the missed opportunities of earlier years in Fort Lauderdale where, for a time, my father operated the only shoe store. In the pre–World War II days, before air conditioning, Fort … Read the rest

55-Foot High Turkey

To celebrate Thanksgiving, Carnival Cruise Lines erected a 55-foot-high inflatable turkey atop its new Carnival Breeze cruise ship at Port Miami Nov. 21. The line also donated 137,500 meals to Feeding South Florida. The PR stunt resulted in 91 million TV impressions, 420 local and national TV clips and 1,600 local and national media placements. Photo by Buck Banks.

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Debut of Program During Wave Season Maximizes Point-Earning Opportunities for Partners

MIAMI – Carnival Cruise Lines today officially launched its Travel Agent Rewards Program, which allows travel partners to register and redeem points for a variety of actions completed through the line’s travel agent portal,, or their GDS. The program’s launch during “Wave Season” further supports travel agents’ efforts during this lucrative booking period.

Through the Travel Agent Rewards Program, partners may earn and redeem points for themselves or … Read the rest

Roatan’s Mahogany Bay Cruise Center Welcomes Millionth Passenger

MIAMI (December 19, 2011) – The Mahogany Bay Cruise Center (MBCC) in Roatan reached a significant milestone last week when it welcomed its one millionth cruise passenger since opening nearly two years ago. The one millionth visitor to the MBCC was one of 4,268 passengers aboard the Carnival Dream which makes year-round calls at the $62 million facility on alternating weeks.
“Achieving our one millionth visitor in less than two years of operation is a testament to the outstanding facilities … Read the rest

Carnival Inspiration Launches Year-Round Three- and Four-Day Cruises from Long Beach, Calif.

MIAMI (December 19, 2011) – The 2,052-passenger Carnival Inspiration will launch year-round short cruises from Long Beach, Calif., this afternoon when it departs on a sold-out four-day voyage to Catalina Island and Ensenada.
Carnival Inspiration provides an exciting new choice on this popular itinerary which encompasses three-day cruises departing Fridays to Ensenada and four-day cruises departing Mondays to Ensenada and Catalina Island. Previously, this itinerary was operated by the Carnival Paradise, which has been redeployed to Tampa.
The 70,000-ton Carnival … Read the rest