A colleague — being helpful, I will generously assume — sent me an article today about how to create a style guide for a brand. Posted by the Content Marketing Institute, the article had a few interesting points to make, most of which our current agency stylebook violates.
First, the writer, Sasha Laferte, said that one’s style guide should be no more than four or five pages long. Ours is 30. A good style guide, she says, also should reflect … Read the rest