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A colleague — being helpful, I will generously assume — sent me an article today about how to create a style guide for a brand. Posted by the Content Marketing Institute, the article had a few interesting points to make, most of which our current agency stylebook violates.
First, the writer, Sasha Laferte, said that one’s style guide should be no more than four or five pages long. Ours is 30. A good style guide, she says, also should reflect … Read the rest
I subscribe to the Associated Press Stylebook online. For $20 a year, you can’t beat it for an instantly accessible, continually updated resource. And they send out periodic email updates with new items, clarifications and pronunciation guides that constitute a kind of meta look back at recent headlines, politics and trends. Here are some true-to-type examples from today’s update.
If enough reporters repeatedly make grammatical mistakes that drive editors crazy, it merits an entry: a, an — The update adds … Read the rest
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