Does Social Media Have Any Marketing Value?
Everyone agrees that social media sites like Facebook and MySpace and twitter have garnered a lot of media attention, but there’s little evidence they have marketing value.
Holland America Line and Microsoft Expand COMPLIMENTARY Onboard Digital Workshops
More Opportunities to Learn New Skills While Cruising Seattle, May 12, 2009 – Holland America Line’s popular Digital Workshop powered […]
Practice Makes Perfect
For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural, a challenge of both timing and lighting.
Best Laid PR Plans ‘Aft Gang Awry’
When planning media events for new hotel openings, finding a news hook is the primary goal, as was the case for the introduction of the Chateau oceanfront resort at Miami Beach.
It’s a Crazy Business — And So Are Some Clients!
Another, this time a French man, but equally certifiable, desired to retain us to publicize his voyage between Miami and Bimini, Bahamas, on a raft propelled by a shark!
No Steaks or Chops!
When we learned that Gen. Douglas MacArthur was returning from the Philippines, I suggested that our client invite MacArthur and his family to enjoy some R&R at the resort.
The Dual Meaning of ‘Plastered’
One of my most memorable resort openings occurred in the pre-Castro era inaugural of Havana’s Capri Hotel & Casino from the buttoned-down mind of Horace Sutton, the most widely syndicated travel writer of the time.
CRUISE SHIPPING MIAMI CONFERENCE AND EXHIBITION ATTENDANCE FIGURES ANNOUNCED
MIAMI (May 12, 2009) — The 25th annual Cruise Shipping Miami Convention closed March 19 with participants calling it another […]
THIRD ANNUAL MOTHER’S DAY DOLPHIN TOURNAMENT SET FOR MAY 8-9
media@fla-keys.com fla-keys.com/media 1-800-ASK-KEYS FOR IMMEDIATE RELEASE (305) 461-3300 April 15, 2009 Contact: NewmanPR Andy Newman/Carol Shaughnessy MARATHON, Florida Keys – […]