Practicing PR Will Be Harder in This Post-Truth Era

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“What people believe prevails over the truth.”
— Sophocles, from “Sons of Aleus”

We now have slid from “truthiness,” Stephen Colbert’s funny little noun that means “the quality of seeming to be true according to one’s intuition, opinion or perception without regard to logic, factual evidence or the like,” a short distance down a very slippery slope to “post-truth.” The Oxford English Dictionary has selected “post-truth” as its <a href=”http://www.bbc.com/news/uk-37995600″>word of the year</a>. It is defined as an adjective relating … Read the rest