Face it: You went into PR because you wanted to be a superstar. Unfortunately, sometimes you have to work hard to build your name and reputation before you score those VIP passes.
Behind most overt acts of public relations lurks a product and usually a spokesperson, though the product is not typically a miracle nor the pitchman a godhead.
In a recent study, TerraChoice found that fully 98 percent of the products that advertise as being environmentally friendly in fact commit one or more of the Seven Sins of Greenwashing.
Recently, I responded to a HARO (a Help A Reporter Out query from a journalist) about advice for recent PR grads, and, not surprisingly, my advice was selected for publication. OK, so it was just on a Web site, but the advice is pertinent, nonetheless.
A report in Business Week says that the Associated Press and some unnamed publishers — we assume of newspapers — have been having informal talks about how to make their online content less available so people will pay for it.
It’s not the first, and it likely will not be the last time a corporation breaks the unwritten rules of blogging to make the medium serve its business ends.
Former President Bush, left, with Florida Keys guide George Wood displays the big tarpon that Bush caught and released near […]
We quickly learned that much of the southern half of Florida was experiencing a massive blackout, due to a problem at Florida Power & Light’s Turkey Point power plant.
It was 1972 and I was one merit badge shy of becoming an Eagle Scout, the Boy Scout’s highest rank […]
At the start of the new year, we thought it might be interesting to see what some of our PR […]