NewmanPR Executes Successful Influencer Trip for Holland America Line

Our agency recently executed a successful social media influencers trip for Holland America Line. Despite a short lead time, we identified, vetted and invited five influencers to experience a HAL Caribbean cruise on the line’s Eurodam, at the time the second-newest ship in the fleet.

We originally were given just six weeks’ lead time to execute the trip under some highly restrictive parameters. It quickly became clear that our first choices were already booked, though they expressed interest in the … Read the rest

Filming a TV Show on a Ship

Recently I escorted a film crew from BET Networks aboard our client Holland America Line’s ms Westerdam ship at Port Everglades. The crew boarded the vessel to film a weekly entertainment show in preparation for the ship’s upcoming star-studded Soul Train cruise.

The 936-foot long Westerdam made for a great workout for the film crew, host, production staff and especially me. I had to stay a few steps ahead of the film crew to scout out great public areas to … Read the rest