Barack Obama’s deployment of social media charted a sea change for political campaigns in its departure from the past half-century’s preoccupation with television and radio and the even earlier candidates’ dependency upon print advertising and direct mail.

Today NewmanPR clients are almost exclusively within the hospitality arena — mainly destination and maritime industries. However, in prior years local, state and even national political candidates were a significant factor in our business model.

In my third year I set a record … Read the rest