What I don’t love about Google is its tendency to try to market to me based on my online behavior. That means if I use Google to perform a search, Google will tailor my search results based on previous searches and its advertising. In other words, it just shows me what it thinks I want to see (or what its advertisers want me to see), which limits my experience of the Web.
So, while I use Gmail, YouTube, Google Analytics and Google Documents, I don’t use Google for Web searches. I use Microsoft’s Bing instead as my default browser.
When Bing first came out, it was a joke, like most Microsoft products. But it has gotten much better and faster. Is it perfect? No. So I still use Zuula and Ixquick and other meta search engines in addition to Bing. These resources feature Google results, but there’s a layer of anonymity between me and Google when I use a meta search engine that gives me some cover from the Big G.